Phase 3.1 – Mini Case Study – IKEA Vision, Values and Mission in Driving Strategy

Introduction The familiar blue and yellow colours of the IKEA logo (also the colour of the Swedish flag) can be seen on stores in 18 retail parks located throughout the UK. Founded in 1943 by Ingvar Kamprad in the farmlands of SmĂĄland Sweden, the IKEA name combines his initials (IK) with the first letters from…

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Phase 3.2 – Article – HBS The Boards Role in Strategy

A friend who serves on a number of consequential public company boards came to my office not long ago to ask my opinion on something that had become a contentious issue across his boards. The question: What is the proper role of a board with respect to company strategy? On some of my friend’s boards,…

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Phase 3.2 – Article – Customer Value Proposition – The Basis of an Organization’s Strategy

At the beginning of a discussion on strategy in one of our programs in Kenya last year, I asked the following questions to a group of participants, “Out of all of the companies you deal with on a day-to-day basis, which company do you consider to be the most successful? And why do you think…

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