We use the term “strategic management” often, but what exactly is strategic management? To some, it might seem obvious, but the reality is that the term has a lot underneath the surface that is worth unpacking.
To understand what strategic management is from a base level, let’s turn to our friends at the International Association for Strategic Planning (IASP), who define the term in their guide to the Body of Knowledge (BOK 2.0) :
Strategic Management Defined
Strategic management is an organization’s process of continuous planning, executing, monitoring, analyzing and assessing all that is necessary for an organization to meet its goals and objectives in pursuit of a future direction. This includes decisions and actions that determine the long-run performance of an organization.
When you boil the concept down to the basics, “strategic management” involves managing the strategic plan you developed and monitoring performance along the way.
Managing a strategic plan isn’t a simple task; there are many processes running at once that need to be constantly monitored. Having insight into each of these processes, the resources they require, and how they all work towards your company’s mission and vision is a demanding task that can create stress and frustration for those in charge. Thankfully, there are proven methods that professionals can rely on to manage strategy successfully.
Getting Started with Strategic Management
Good strategic management doesn’t look exactly the same for every business, but it does follow a similar roadmap. The strategic management process can be broken down into six phases:
- Assess and Organize
- Environmental Assessment
- Strategy Formulation
- Strategic Planning
- Strategy Execution
- Performance Management
A Deeper Dive into the Strategic Management Process
- Phase 1: By “Assess and Organize” we mean assessing the current strategic direction and capabilities of the organization and designing and organizing an appropriate startup program based on this assessment.
- Phase 2: The Environmental Assessment includes external analyses of macro and micro-level trends that impact the organization, internal analyses of the organization’s core competencies, and a SWOT evaluation based on these analyses.
- Phase 3: The Strategy Formulation phase is to define the organization’s strategic direction and establish high-level strategies to achieve the desired future state.
- Phase 4: The Strategic Planning phase lays out process flows to develop a long-term strategic plan to guide leadership’s decision-making and to develop a nearer-term strategic operating plan to guide staff’s implementation.
- Phase 5: Strategy Execution means aligning the organization behind the strategy and implementing the strategic operating plan through effective communication, change management, project management, and risk management techniques.
- Phase 6: Performance Management is to measure the performance of the organization’s strategy, learn from weak signals and agilely adapt the plan to become a strategy-focused organization that has strategic management as an ongoing process.
Learning More About Successful Strategic Management
We will be covering each of the strategic management systems components in-depth as part of our online course, Strategic Management Performance Systems. The course, which is taught live by our VP of Operations, Doug Maris and President of LBL Strategies, Randall Rollinson, begins on Tuesday, September 19th.
Click here to register for the course.
Want to learn more before signing up for our strategic management course? Register for our free webinar on September 7th. In this webinar, the instructors of the Strategic Management Performance Systems course will cover key strategic management skills and capabilities organizations must possess to become and remain strategy focused and agile.