An important step in the strategy map creation process is the assignment of owners for strategic objectives. While everyone in your organization/business unit/team has shared accountability for the achievement of all of the strategic objectives on your strategy map, we all know that this can be a recipe for dropped balls and things falling through the cracks. To mitigate this critical strategy execution risk organizations are wise to assign one person to each strategic objective on their strategy map and ask them to oversee the achievement of that specific strategic objective on behalf of the organization.
These people are called Strategic Objective Owners.
I find that many business leaders get worried about this role but experience working with countless organizations has shown me that Strategic Objective Owners make the difference between sub-par and stellar strategy execution results.
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