Phase 1.1 – Mini Case Study – Apple From the iPod to the iPad

Apple from the iPod to the iPad

This is the case study of Apple in the digital age. The great era of the iPod, the development of the digital hub and Apple’s move into the mainstream consumer market with the iPod, the iPhone and the iPad.

It has many great examples and lessons for enthusiasts of marketing, leadership, organization, financial analysis and strategic management.

The iPod has been a huge success for Apple Inc. But why the iPod in 2001 and what had happened to Sony, the Walkman and the Discman?

The more the subject was researched, the clearer the methodology emerged.

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