By LBL Strategies Team

An organization?s purpose?-the basic rationale for the existence of the organization. It defines who we are, what we do, and how (in very general terms) we do it. While a vision alludes to the future, the mission statement deals with the here and now?what we are currently doing. However, the two are not unrelated. A mission statement should describe activities that will lead to the fulfillment of the organization?s vision.